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Experience the Magic of the Rose Festival🌹
Hi travel enthusiasts 👋
Imagine yourself surrounded by a sea of vibrant roses, their intoxicating fragrance filling the air, as traditional Bulgarian music and dance swirl around you.
This isn't a dream – it's the Rose Festival in Kazanlak, Bulgaria, and we at Private Guide Bulgaria invite you to experience its captivating magic in 2025!

Rose-picking ritual during the Rose Festival in Kazanlak
What is the Rose Festival?
The Rose Festival celebrates Bulgaria's most precious treasure: the Bulgarian Rose. For centuries, the Rose Valley, nestled in the heart of Bulgaria, has been cultivating the Rosa Damascena, renowned for its exquisite scent and the production of the world's finest rose oil. The festival is a vibrant tribute to this fragrant heritage, a dazzling display of culture, tradition, and natural beauty.
📍 Where: Kazanlak, Bulgaria (220km away from the capital Sofia)
🗓️ When: June 6th to 8th 2025
Why You Shouldn't Miss the Rose Festival 2025:
🌹 The rose harvest: Witness the traditional rose-picking ritual, a unique and enchanting spectacle where local women, adorned in vibrant folk costumes, carefully hand-pick the delicate blossoms at dawn.
🎉 The carnival parade: Be captivated by the magnificent parade featuring the newly crowned Queen of Roses, floats adorned with thousands of roses, and participants showcasing traditional Bulgarian costumes and dances.
🎨 Kazanlak's festivities: Join the celebratory atmosphere of Kazanlak, with open-air markets selling rose-themed products, handmade jewelry, folk music performances, and culinary delights.

Celebration for the Rose Queen
Why Experience the Rose Festival with Private Guide Bulgaria?
We offer curated tours to ensure you experience the Rose Festival to its fullest. Our expert local guides provide:
Two different tour options: Join us as a part of an organized group tour or opt for a private tour with your friends and family where you’ll get a custom experience.
Insider knowledge: Our knowledgeable guides, some of whom are originally from Kazanlak, will help you gain a deeper understanding of the Rose Festival's history, traditions, and significance.
Authentic experiences: We show you local artisans, traditions, and the Rose Museum, offering genuine cultural immersion. Optionally for private tours, we can also explore the extraordinary Buzludzha Monument or the “Damascena” Ethnographic Complex.
Plan Your Rose Festival Adventure Now!
The Rose Festival is a popular event, so book your tour early to secure your place. Contact us today to start planning your Rose Festival 2025 adventure.
Let Private Guide Bulgaria be your guide to this unforgettable celebration of beauty, tradition, and the intoxicating fragrance of the Bulgarian Rose!
What Our Guests Are Saying
“Visited Bulgaria to attend the Rose festival. Our guides, Simeon and Kirill, were so friendly, knowledgeable and energetic to bring a group of us around several cities in Bulgaria. They explained their country history to us.”
“We want to see the Bulgarian Rose Festival. Adriana organize the itinerary and Kiril drives/ guides us. Kiril made our trip more enjoyable and memorable. He left a good impression at the first time we met. Thank again Kiril and Adriana for such professional services!”
“Had great views of the valley below on a day trip out to the Buzludzha Monument (aka UFO). Arrived nice and early at the rose harvest, so fewer people around and lots of roses still on the bushes! Our guides were fantastic and accommodating, their guidance on local foods was much appreciated. Great experience, totally recommend them!”
We are waiting for you in the Rose Valley!
Adriana from Private Guide Bulgaria